We picked up the car near Florence train station. The lady at the counter was quite rude and told us they didn't have any BMWs, only VW Golfs. When we contacted customer service, they asked to speak to her directly, but she refused to take the call and said, 'If you're not satisfied with our cars, you can go to another company,' then she moved us aside and called the next customer. We had to get a new number and wait in line again. The second lady was more polite and didn't mention different car models, but kept trying to sell us additional AVIS insurance. When we finally got the car, it was an almost new Alfa with only 2700 km on it. Returning the car at Milan train station was smoother; the staff were much friendlier, but the nearest gas station was 3 km away and privately owned.