Getting better but can go from good to great with a few adjustments - i I would become loyal then!

The only presence that ACE appears to have at the airport is a crudely desiged logo printed onto an A4 sheet of paper and sellotaped to the wall behind the Goldcar desk. It was almost impossible to find. Our booking voucher asked us to join the ‘Priority Lane’ but there was none. There were 79 customers waiting in a 3 hour queue ahead of us. There was nowhere to sit and we had to leave our children on the floor with our luggage. When we did finally pick up the car, the tank wasn’t completely full, despite being on a full to full contract, but by then we were beyond caring. We nearly missed the latest check in for accommodation because of the delays.

We were happy with our hire car but did feel surprised to find out about the £1500 deposit payment which although was on the fine print did still come as a surprise.

Insurance a joke and hidden

Just the usual upselling tactics at the desk

Didn't like rip off insurance extras and withholding over £1000 for over a week. The 'sell' makes the experience stressful. A scratch was also missed on checkout and the agent didn't send me an updated form as he promised. These moments and poor reputation of gold cars lead to distrust